TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Today’s podcasts extend well beyond listening apps, showing up across short-form video, live experiences and ...

Exclusive Warner Bros. Discovery research indicates social video provides a powerful promotional lift to TV, movies First-party data counters conventional wisdom that TikTok, YouTube and IG simply ...

Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist ...

Bandar Apna Dost, an Indian YouTube channel, reportedly earns around Rs 35 crore annually by using AI-powered tools to create ...

NPR's Scott Simon speaks to Dave Jorgenson, the creator of the Washington Post's TikTok channel, about his new media organization and the future of short-form content in newsrooms. Let's take a step ...

YouTube TV late last night announced that it has reached a ‘short-term extension’ to continue carrying Paramount’s channels, ...

Google and NBCUniversal (NBCU) have reached a short-term extension to keep NBCU programming on YouTube TV – for now. The two media giants agreed to the short-term extension late on Tuesday, Sept. 30, ...