Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

This article was originally published in 2024 and was last updated on June 11th, 2025. Tension: Performance marketers crave hands-on control, yet the funnel is fragmenting faster than any human can ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

SAN FRANCISCO--(BUSINESS WIRE)--Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create ...

Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns and ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and ...