The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...