Besides, local sports brands have been benefiting from the renewed "patriotism" of Chinese consumers. For example, Anta has ...

As the World Cup grips North America this summer, China will again watch from the sidelines, while its fans cheer on unlikely amateur soccer stars — from delivery drivers to villagers — now playing in ...

Forbes contributors publish independent expert analyses and insights. Professor of AfroEurasian Sport, geopolitical of sport specialist. This voice experience is generated by AI. Learn more. This ...

NBA star Kyrie Irving walked out onto a basketball court in southwest China to rapturous applause, his brightly colored ...

World Cup team send-offs are usually a grand event. Rigorously selected players dressed in dapper suits, waving at fans before they board a plane to represent their countries at one of the biggest ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. China lost 2-0 to Australia in Hangzhou this week, condemning the hosts to finishing bottom of ...

Imagine a world where dumbbells move faster than dumplings. Beijing has turned athletic gear into key pieces in a global game. Sporting goods exports have grown by 12.9% every year through the Belt ...

In April, Chinese President Xi Jinping visited a company that makes humanoid robots. There he floated an idea to fix the country's woeful men's soccer team. “Can we have robots join the team?” Xi was ...