Static OOH is cheaper and more effective – are we at risk of forgetting it?

There is another truth the industry rarely says out loud: static OOH is often cheaper and more effective than the formats ...
Campaign Asia

Neuro research supports need for evolving creative in OOH

Source: A study by Australian digital outdoor media company QMS and Neuro-Insight. The neuro research involved 235 volunteers whose reponses were measured as they were exposed to 30 creatives across ...
The Drum

With 3D out of home possible at any scale, it’s time to get creative

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. For several years, 3D ...
B and T

QMS’ Neuro-Insight Study Reveals Evolving DOOH Creative Boosts Long-Term Memory

Australian digital outdoor media company QMS, has teamed up with Neuro-Insight for its latest neuroscience study that demonstrates the relative impact of different Out of Home (OOH) creative ...
AdNews

QMS with a study into how DOOH creative boosts long term memory

QMS has unveiled its latest neuroscience study that demonstrates the relative impact of different out-of-home (OOH) creative approaches and their overall effectiveness for brands. The global first ...
Bizcommunity

Who said static can't be flexible?

Strangely, one of the most appealing attributes of static out of home (SOOH) is also one of the least appealing attributes, the cost. From the consumer's point of view, the expensive reputation ...