The Falcons may look ridiculous for touting Kirk Cousins as a very expensive backup, but that’s much smarter than what other teams do with sunk-cost quarterbacks. It all seemed so simple at the time.

People tend to misunderstand the “sunk cost fallacy.” A firm invests in learning about a takeover target, and then hesitates to abandon the bidding or the search because it has sunk costs in this ...

The Atlanta Falcons hadn't been quarterback-relevant since Matt Ryan's salad days coming into the 2024 season, so general manager Terry Fontenot and his staff doubled down in free agency and the draft ...