The standards-setting organization has unveiled a framework designed to help businesses manage user data and achieve compliance with global privacy regulations. The IAB Tech Lab has debuted a new data ...

Global Standards-Setting Body Introduces Standardized Framework for Data Labeling and Privacy Management; Available for Public Comment Until October 5, 2024 NEW YORK ...

The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...

In a bid to improve levels of transparency and accountability throughout the programmatic space, the Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday unveiled a major overhaul to its content ...

Data Understanding and Transparency: Allows businesses to categorize data consistently, offering a clear understanding of "what data is held," "where it resides," and "why it is used." This clarity ...