The Bird Theory, also called the 'bird test', is a TikTok trend that originated two years ago, but recently resurfaced on the platform. Simply put, it's a short and swift experiment to assess how much ...

Discover how search theory illuminates market frictions, affecting employment, pricing, and transactions. Learn its applications across different economic contexts.

There’s a viral trend going around on social media where people film themselves telling their partners “I saw a bird today” to see what kind of response it garners. If their partner leans in and asks ...

A curious concept has emerged in the vast expanse of the web — Dead Internet Theory. This idea questions the very foundation of the internet as a whole. Is the internet, with its myriad websites, ...

Forbes contributors publish independent expert analyses and insights. Dani Di Placido covers film, television, and internet culture. Have you heard of the Dead Internet Theory? It’s been gaining ...

Can peeling an orange indicate true love? TikTok seems to think so. A trend dubbed the “Orange Peel Theory” has been going viral on the social media platform, asking people to consider the ways small ...