The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at ...

Third-party data plays a crucial role in shaping marketing strategies and fueling targeted advertising and personalized consumer experiences. Yet, as the reliance on third-party data grows, so do the ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

Graphic Packaging has released its third-quarter 2024 earnings this week, revealing the impact of the sale of one of its mills earlier this year, a shift toward more consumer packaging and a move away ...

Ledger is informing some customers that their personal data has been exposed after hackers breached the systems of ...

Today’s consumers expect more than just functional brand interactions. They expect intelligent, personalized experiences delivered in real time. According to McKinsey, 71% of consumers expect ...

The continuing surge in third-party data breaches underscores the profound cybersecurity vulnerabilities present in vendor supply chains. Case in point, Black Kite’s 2024 Third-Party Breach Report ...