Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is ...

Golf sure is a hard sport, isn't it? Not only is it difficult to learn basic swing fundamentals, but even when you've gotten ...

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the ...