Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

SEO, PPC & AIO Guides » Display Advertising Guide » Buying Ad Space » Conversion Tracking Chat with SearchBot Setting up conversion tracking is vital to ensure that your ad campaign is performing as ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Twitter is launching three new or improved ad tools in time for what could be an inflation-challenged holiday for marketers. Twitter Pixel, Conversion API and App Purchase Optimization tools are ...

In my piece yesterday, I discussed numerous problems which need to be addressed in the mobile advertising world, looking particularly at the shift away from UDIDs and back towards the old veteran, the ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.