There’s been quite a bit of buzz about ube lately—a purple showstopper of a root vegetable that’s popping up left and right on social media and restaurant menus alike—and we must admit we’re intrigued ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

What is ube? Purple yam is often compared to sweet potato or taro and used in the Philippines. Epic Universe theme park in Florida has a purple pizza.

VIRGINIA BEACH, Va. — The first-ever "Flavor of Ube Market" was held at Operation Smile in Virginia Beach on Saturday. At the market, hundreds got together and shared their love of ube, all while ...

How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...

Forbes contributors publish independent expert analyses and insights. I am the Manila correspondent for Forbes Travel Guide. The vibrant and exotic flavors of ube reign supreme in bustling Metro ...

Alexandra Domrongchai is a food and travel writer based out of New York. With years of experience in the restaurant industry, food culture research, and as an avid traveler, she joins Travel + Leisure ...