Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Lucid Group has reached the next stop on its ride with Uber. The electric vehicle manufacturer said it has closed on a $300 million investment from Uber Technologies as part of Uber’s next-generation ...

Uber wants advertisers to level up their marketing by tapping into data on the millions of rides and deliveries its users order every day. The ride-hailing giant's ad division is announcing the launch ...

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

Uber Technologies (NYSE: UBER) has successfully reinvented itself. From a money-burning disruptor, it has now evolved into a profitable cash machine, generating over $6.9 billion in free cash flow in ...