To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

Ulta Beauty's "Perfect Pairs" event offers discounts on select hair care products, including shampoo and conditioner sets from brands like Olaplex and Redken. The sale runs through Monday, May 11, and ...

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Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...