What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

When it comes to personal brands, President Donald Trump has one that’s strong and well-defined. For the last four decades—as Trump has been a key figure in business, media and politics—his brash, ...

Ninety percent of consumers say that they read online user reviews before they make buying decisions, and why not? What could ...

A new study showed people real restaurant reviews and ones produced by A.I. They couldn’t tell the difference. By Pete Wells The White Clam Pizza at Frank Pepe Pizzeria Napoletana in New Haven, Conn., ...

Some companies pay people to post positive reviews. This is particularly common with apps that are free to download, but even ...

Steam is limiting which reviews it shows users to their own language, but for those who want to see more, there's a way to ...

Ann Kronrod does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Dentists, doctors, professors, dry cleaners. Everybody is asking for a rating these days. By Eric A. Taub In the 1980s, Ed Koch, then New York’s mayor, often grabbed bemused commuters emerging from ...