From thrifted clothes to no gifts at the holidays, these millionaires are living an 'underconsumption' life which has opened ...

Affluent Americans are quietly rewriting the script for what wealth looks like. Instead of flaunting luxury cars and designer ...

“What you should be doing is curating your life with the things you love, buying things with intention and being mindful of what you bring in next,” one TikTok user said. TikTok On TikTok, most people ...

Social media sites like TikTok often influence consumers to make new purchases, but some trends can help your personal finances. For example, “underconsumption core” is a TikTok trend where creators ...

Underconsumption is emerging as a prominent trend among Gen Z, promoting healthier spending habits and embracing a revamped minimalist lifestyle. This movement aims to counteract the influence of ...

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An influencer’s raison d’etre is influencing their followers to buy stuff — usually on behalf of a paying sponsor. That’s why it’s so surprising that “underconsumption-core,” an increasingly popular ...

Valeria, a popular TikTok influencer, uses her perfume until it runs out. She buys one candle at a time, and won’t replace it till it burns entirely. She has a single, small makeup bag that fits all ...