Max is going back to name HBO Max
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HBO has revealed the teaser trailer and release date window for Task, an upcoming crime drama from Mare of Easttown's creator.
It's not the first time the streamer has been rebranded, starting with HBO Go back in 2008, and followed by HBO Now in 2015, HBO Max in 2020, Max in 2023 and now, once again, back
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.
So, without further ado, here are the three upcoming DC shows and movies where you ... 2 premiere arrives on Max on August 21 at 9 p.m. ET. "Lanterns" is an upcoming HBO show centered around ...
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Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,