NEW YORK (AP) -- Former eBay chief executive Meg Whitman, a presumed candidate for governor of California, is working on a book about the "core values" that helped her build the online commerce giant.

Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

“Do core values really matter?” Before I could pause to think I abruptly replied, “Yes, absolutely.” I had just finished giving a speech in Texas that touched on the topic of corporate values and one ...

Opinions expressed by Entrepreneur contributors are their own. The buzz around the phrase “core values” has skyrocketed in recent months. It’s almost as if the hiring and retention culture ...