In announcing its new Wisconsin Cheese logo and brand equity campaign, the Wisconsin Milk Marketing Board (WMMB) unveiled extensive qualitative and quantitative research upon which its strategic ...
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Made in Wisconsin: Brands that built us

Picture a two-lane highway cutting past dairy barns, paper mills, pine woods, and lakes that look like spilled silver in the late sun. That mix of farms, factories, and small towns is the stage where ...
It seems nearly impossible to talk about Wisconsin without saying "Go Packers" and catching a craving for cheese. Indeed, America's Dairyland has held a leading position in the dairy industry for ...
Wisconsin is America's Dairyland for good reason - the cheese production and quality is second to none. This week, Wisconsin's Alice in Dairyland, Sarah Hagenow, stopped ...