This template provides the basics for writing ethics case studies in technology (though with some modification it could be used in other fields as well). There’s an old saying that “Circumstances make ...

Case studies are a crucial element of providing social proof and client advocacy, to support your products, services and brand. This template will make the process of researching, crafting and writing ...

Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A ...

Case studies are one of the most powerful ways for a brand owner to demonstrate what it delivers rather than what it offers. And yet most case studies don’t actually inspire loyalty or confidence in a ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...