Revenue management, also known as yield management, is defined as the system of understanding and anticipating the actions of customers to increase revenue and make the most out of company profits.

Yield or revenue managers work to ensure that rooms, seats or units are rented at the best price in industries where profit is derived from capacity. For example, hotel, car rental, airline and other ...

Revenue management is a fact of everyday life. Whether it’s the price of milk in the grocery store, the green and red numbers on gas station signs or the airfare at airports, virtually every product ...

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success. We’ve all been there – you’re looking to book a hotel ...