The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO Max launched long before Warner Bros. merged with Discovery Inc. in April 2022. After the merger, Warner and Discovery ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery CEO David Zaslav, at right, with Jodie Foster at the HBO and Max post-Emmy reception in September 2024. Tommaso Boddi/Variety Warner Bros. Discovery CEO David Zaslav ...

It’s a David Zaslav wishy-washy special ... the parent company today announced that Max would be transforming back into HBO Max this summer. Somehow not included in the generic press statement ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Discovery CEO David Zaslav said in a statement. For HBO Max Content Chairman Casey Bloys, the name change can be seen as a promise of better quality in their streaming content. "It clearly states ...

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer's name to create the breezily-named Max streamer, Warner Bros.