Apple is expected to make an even bigger deal of the iPhone 18 Pro models when they are unveiled this year. That's because the company is changing its launch strategy by breaking out its premium devices in a standalone show.

The lawsuit framed Apple’s allegedly overblown marketing as a desperate response to its ‘innovation stagnation,’ combined with an AI ‘arms race.’

It’s almost certain that the next major hardware release from Apple will be its next brace of iPhones. Here’s exactly when it looks like it’ll be.

Apple proactively chose to delay the standard iPhone 18 as a deliberate market strategy, the leaker known as "Fixed Focus Digital" claims, with the move said to extend the iPhone 17's sales window while lowering production costs and improving Apple's competitive position against Android rivals.

The iPhone 17 is doing incredibly well for Apple, but a leaker saying that the iPhone 18 launch has been moved because of that is just wrong.

iPhone 18 Leaks: Apple's iPhone 18 Pro and Pro Max are expected to bring a set of design changes when they arrive later this year. While most rumours have focused on the Dynamic Island and rear finish,

The leaker "Instant Digital" today revisited their February design report on the foldable iPhone, claiming the device's internal design will make it the easiest-to-disassemble and easiest-to-repair foldable phone in the industry.