We recently wrote about how ‘micro-dramas’ have become big business in China: $7bn a year being spent watching ...

A remix by Thundercat of Diana Ross’s hit ‘Upside Down’ is the track driving the promotion, with an in-game music video ...

Billboard magazine and its associated IPs will launch in India in early 2026, where the brand will be operated by Other Side Ventures.

Music-business veteran Lionel Lodge has expanded his 'Empower Creatives' series of e-books for musicians and educators.

Indivisible is a US organisation with more than a million members who have signed up to “fight for progressive politics” ...

It’s a treasure trove of the stories Dalla Riva has uncovered from digging into the last six decades worth of US chart-toppers. He listened to “every song to ever top the Bill ...

Makeup brand e.l.f. is hosting Twitch’s latest ecommerce format — creator-hosted, “Shopping Channel-style” ads in which viewers can buy products directly from the broadcast. Become a Music Ally ...

Bieber already has more than 113,000 followers for his new Twitch channel. That’s just a fraction of the platform’s top streamers Kai Cenat and Ibai Llanos, who have 19.9 million and 19.8 million ...

On 5 November the BRIT-nominated singer-songwriter and rum brand will welcome the famously dance-shy Gen Z crowd to South London club Jumbi with a twist — their plus ones have […] ...

Celeste hits out at pressure from her label regarding social media and content creation ahead of her upcoming album release.

Guest column: Music Ally publishes guest columns which voice the opinions of notable authors that advance specific perspectives on important issues. These are chosen at the Editorial team’s discretion ...