The repositioning is said to be based on consumer research, which found that stress has evolved from an occasional concern ...

IndiGo filed a lawsuit in December alleging trademark infringement over Mahindra Electric’s use of 6E for its BE 6E model, a ...

The company said the association with the athlete and motivational speaker for its Magnesium supplement range reflects its ...

Joita Sen explains how India’s bridal jewellery market is shifting and how digital discovery and emotional value are now ...

PHD India will manage media strategy, planning, and buying for Marico’s, including Parachute, Saffola, Nihar, Livon, Set Wet, ...

The platform is also testing new interactive video ad formats in the US and Canada, designed to tailor creative elements ...

Mishra will oversee revenue and profit growth, lead the company’s commercial teams, and drive market expansion and sales ...

The vertical is expected to work with technology platforms, industry partners, and brands to explore new monetisation models ...

The agency will handle media planning and buying across 21 European markets from January 1, 2026, covering Reckitt’s ...

To mark this association, the brand launched a television commercial featuring the Bollywood actor, which is live across multiple platforms.

As 15-second videos and AI-generated text dominate, we speak to industry experts about the future of deep brand storytelling: ...

The AI chatbot will operate alongside the app’s existing ‘My AI’ chatbot, offering real-time answers from credible sources ...