More than 2,500 women participated in Alabama sorority rush in 2021.

The outfits, hair, and makeup of potential Alabama sorority sisters have caught fire on the social media platform under hashtags #alabamarush, #rushtok and #bamarush.

Even those with no immediate connection to Greek life have seen their TikTok feeds overrun with videos from University of Alabama’s sorority rush (or “Bama rush,” for short). In these videos ...

Prospective members are currently participating in sorority recruitment (rush) at the University of Alabama, leading to TikTok posts and memes.

TikTok videos of young women at the University of Alabama showing off their outfits for sorority rush parties on campus and offering daily glimpses of the competitive recruitment process have gone ...

Odds are the TikTok algorithm planted the Alabama Rush videos onto a variety of FYPs. There are some people who felt compelled to actually take part in the OOTD trend after seeing pledges do so.

University of Alabama sorority recruitment is going viral on TikTok and it's giving a boost to some retailers ...

An explosion of TikToks focused on Alabama's Rush Week, when students vie to join sororities and fraternities, has led to a closer look at the culture.