Companies without an army of marketing experts must often resort to "bootstrap marketing" to spread the word about their brands. "Bootstrap marketing" takes its name from the expression "pulling ...

I’ve been on both sides of this situation. I’ve had to run marketing teams without much of a budget, and I’ve been on the other side where I’ve had millions of dollars to spend. Believe it or not, ...

Bootstrapping is often essential for a new digital marketing agency. Banks may not lend to you without a lengthy track record of success, and venture capitalists aren’t lining up to hand over ...

It’s amazing how innovative a nascent brand gets when it doesn’t have the luxury of spending other people’s money. Bootstrapped since 2014, the JiMMY! Bar line of high-protein, low-sugar “bars with ...

Auto detailing businesses offer a comprehensive set of car-cleaning services. Auto detailing businesses traditionally serve a small, local market and have limited marketing budgets. Creativity is the ...