Consumer trust is as easy to lose as ever. With 435 million email addresses breached globally in the first quarter of 2024 alone, consumers are weary about their data privacy. Many companies ...

How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

SAN FRANCISCO, April 29, 2020 (GLOBE NEWSWIRE) -- Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from ...

Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 hours 3 min ago 21 hours 58 min ago By E.J. Schultz - 21 hours 58 min ago By Ad ...

Opinions expressed by Entrepreneur contributors are their own. Why you need to innovate with privacy on top of mind Why ignoring privacy regulations will spell trouble for your business Strategies for ...

A WVLT investigation has unearthed some of the things you may not expect your car to collect, along with what rights Tennesseans have about how that data is managed.

Companies of all sizes collect information on their customers. Whether it’s contact information or tracking buying behaviors, we are constantly collecting data purposely or indirectly. Sometimes these ...

Small and medium-size businesses will need to prepare for five new state laws being implemented by California, Utah, Virginia, Colorado, and Connecticut throughout 2023. California and Virginia were ...

The problem with "ready, aim, fire" is the "aim" part. In the world of customer experience (CX), collecting customer data is like being "ready." Collected data is the starting point for any CX program ...