At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.

More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

Earlier this year, L’Oreal unveiled a game-changing new hair gadget that landed on our Best of CES 2024 list: the Colorsonic, a mess-free hair coloring device that lets you brush on permanent ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad ...

French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a ...

All these and more aside, the 2019 Hair Color of the Year according to L'Oreal and Vogue has been determined, and I daresay it's the best by far.