Ball revealed his Big Baller Brand signature ZO2 sneakers would rip apart and his manager was prepared to swap them out every quarter with a backpack full of more shoes.

Retired semi-pro football player LaVar Ball’s Big Baller Brand introduced his son Lonzo Ball’s signature ZO2 shoe line on Thursday — it didn’t go too well. Social media began to pick apart ...

Ball then followed the song up with his debut single, "Melo Ball 1," named after younger brother LaMelo's signature shoe. Listen to Lonzo Ball's "Zo2" below.

Lonzo Ball admitted that the original Big Baller Brand ZO2 Prime shoes were defective. He talked about it with Josh Hart.

Lonzo Ball Unveils His $495 USD Signature Sneaker With Big Baller Brand, the ZO2: Twitter is having a field day.

After unveiling the ZO2 sneaker over the summer, Big Baller Brand scraps the original shoe design and presents a brand new, updated version of Lonzo Ball 's first signature silhouette today.

Lonzo Ball has been an open book as of late. Earlier in the week he sat down with Big Boy and doubled-down on his take that Future has more classics than Nas. Now he is admitting that his BBB ZO2 ...

Lonzo Ball already made headlines with his $495 shoes. Now he's trying to make even more with his million-dollar bars.

News broke late Thursday that the Big Baller Brand, the shoe and apparel company spearheaded by Lavar Ball, has begun taking pre-orders for his son Lonzo Ball's first sneaker for as high as a ...

— -- LaVar Ball's Big Baller Brand on Thursday unveiled the ZO2 shoe line that he designed for his son? Lonzo,?with the main pair debuting at $495 on the company's website. A Lonzo Ball ...