The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

Beauty writer Eve Rowlands tested out three of Maybelline's newest mascara colours and one of them made her eyes pop ...

Maybelline is facing boycott calls over the cosmetics brand's social media partnership with a makeup artist who is a biological male. In the advertisement, which was posted to Maybelline's Instagram ...

To complement the pair's silver, sparkling outfits, Anna and Bones' models sported bold brows, natural lips, rosy cheeks, and glass-skin finishes that made them glow. Anna's model could be seen ...