The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at ...
Third-party data plays a crucial role in shaping marketing strategies and fueling targeted advertising and personalized consumer experiences. Yet, as the reliance on third-party data grows, so do the ...
The continuing surge in third-party data breaches underscores the profound cybersecurity vulnerabilities present in vendor supply chains. Case in point, Black Kite’s 2024 Third-Party Breach Report ...
In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...
Graphic Packaging has released its third-quarter 2024 earnings this week, revealing the impact of the sale of one of its mills earlier this year, a shift toward more consumer packaging and a move away ...
Nokia's investigation of recent claims of a data breach found that the source code leaked on a hacker forum belongs to a third party and company and customer data has not been impacted. The statement ...
Discord has revealed it has been targeted by a ransomware actor who has accessed customer data, including proof of age ID and billing information. The incident was caused by the compromise of a ...
Today’s consumers expect more than just functional brand interactions. They expect intelligent, personalized experiences delivered in real time. According to McKinsey, 71% of consumers expect ...
Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.
Google has scrapped its plan to kill third-party cookies in Chrome and will instead introduce a new browser experience that allows users to limit how these cookies are used. A third-party cookie is ...