Having mastered basmati, why is India Gate now chasing the next layer of value—can it turn biryani from a commodity into a ...

The move lowers the monetisation threshold, allowing more creators to earn by tagging products across Shorts, video-on-demand and live content.

In a market once driven by deliverables, a new agency mindset is prioritising experimentation, ownership, and real-time execution.

The joint offering aims to bridge the gap between scientific communication and on-ground engagement in the healthcare and pharma sector.

Mani will continue as CEO at JioStar, overseeing its digital sports and entertainment platforms until June, according to sources.

Budweiser 0.0 has partnered with five IPL franchises: Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals, marking its debut association with the tournament. The ...

"Meta is now traditional," says Shalini Kochar, AVP, Marketing at Swiss Beauty, detailing how the brand is using 'Friends' and viral glitter to double its revenue.

What was once a simple habit of switching on the television has turned into a maze of logins and payments, raising questions about how accessible football really is.

In a cluttered sponsorship landscape, Colgate is moving beyond visibility to build meaning—using the IPL to link oral health with real performance outcomes.

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With this launch, the platform enters the micro-drama segment with short-form content, offering the new platform free unlike ...

At a time when most media plans default to digital-first, a new study by Inteliphyle is questioning that very premise.