This holiday season, McDonald’s Netherlands tried something bold, flipping the traditional festive cheer on its head with an ...

As Singapore’s media agencies look toward 2026, the focus is on balancing speed, scale, and impact in a landscape transformed ...

The LEGO Group has appointed former dentsu Creative Singapore managing director Fiona Huang as its business partner director ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Valerie Madon has stepped down from her roles as chief creative officer for Asia Pacific and Singapore at McCann Worldgroup, ...

Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

One of our most-searched stories (240K searches) was Facebook’s advertiser identity verification (the joys of scam ads in an election year). Close behind was McDonald’s Hong Kong’s BABYMONSTER collab, ...

Apple Pay has partnered Stanley Tucci for a new holiday social campaign spotlighting how the payment service fits into everyday life, using food and human connection as its emotional hook.

CHAGEE is celebrating the holidays with a playful collaboration featuring Sanrio’s Tanned Hello Kitty, inviting fans to pause ...

Lufthansa Group is rolling out a new brand identity, featuring a refreshed logo, broader colour palette, and dedicated font, ...