Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Influencer Marketing Budget Report 2026 With UK marketing teams reshuffling spend for 2026, influencer marketing is claiming a bigger slice of the pie. This guide helps you plan a ...

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Current regulation is “insufficient” to protect children and young people from online gambling advertising in the digital age ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

Backed by the L’Oréal Group, AI-powered beauty marketplace Noli wants to cut through the noise to solve consumer needs, says ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...