Retail media grew by promising better returns than search and social. Now research from Microsoft suggests that AI delivers even better results – without retailers in the loop. However, for now, LLMs ...

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

The food industry today is being reshaped by a number of converging wellness trends in the United States, partly influenced by the vocal MAHA (Make America Healthy Again) movement – and it’s opening ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media, focusing on in-store.

The commercial impact of influencers is significant, but many brands struggle to effectively measure this impact beyond vanity metrics such as likes and views.

In an increasingly fragmented media environment, sport is one of the last remaining watercooler moments, drawing mass attention and big spending, but the latest edition of WARC’s Global Advertising ...

Considerations around politics and costs are leading to the end of serious content moderation on leading social media platforms, leaving advertisers with some difficult questions to answer.

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.

Coca-Cola’s Q2 showed a company navigating choppy waters in the ways many brands must in 2025: offset volume declines by driving for profitability and placing marketing front and centre in that effort ...

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...