Reddit co-founder Alexis Ohanian and Digg founder Kevin Rose are backing the deal, with the new Digg to be led by CEO Justin Mezzell.

"By combining Ohanian's and Rose's historical knowledge and deep understanding of what has and hasn't worked from their experiences at Reddit and Digg with today's technological advancements – particularly in AI – Digg plans to become an online destination with humanity and connection at its core,

Digg, a news site that popularized up- and down-votes online, is making a comeback over 20 years after it launched, with the help of AI and Reddit co-founder Alexis Ohanian.

Digg is getting another reboot with two of the most prominent names of the Web 2.0 era leading the charge. Founder Kevin Rose has bought it back for an undisclosed sum. Rose’s partner in this endeavor is a very interesting one.