Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Making this prediction at the Fellowship Induction, held by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently, the doyen of advertising therefore stressed the need for ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

The results portray a race that could go either way as Election Day approaches. The numbers come as a modest surprise after ...

There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been ...

TORONTO — A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes “democratizes” TV advertising for small and mid-sized businesses. It’s ...

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according ...

Ready for your closeup? If you use a DirecTV Gemini device, your face might appear on your television screensaver next year. I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest ...

Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...

Advertising Regulatory Council of Nigeria (ARCON), in collaboration with Nigerian Bar Association – Lawyers in the Media Forum (NBA-LIM), has vowed to strengthen stakeholder engagement and deepen ...

In the late 1990s and early aughts, the conservative Parents Television Council struck fear in the hearts of network TV executives for its high-profile campaigns against shows it deemed too raunchy.