In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

Windows is full of suggestions and recommendations to try out new apps and features, which we sometimes refer to as ads. But the Windows 11 Surface app is an actual nest of advertisements, pushing you ...

AppLovin intends to sell all of its apps business in the first quarter of 2025 for an estimated $900 million. Following significant growth in its ads business throughout 2024, AppLovin CEO and ...

To balance this out, it appears Microsoft is looking at offering a free version of its suite of apps. As seen by tech site ...

Microsoft has released ad-supported versions of its Office desktop apps, which have limited features but allow Windows users to edit their documents. While Microsoft allows customers to use Word ...

Microsoft has begun testing a free version of Office for Windows that is supported by ads. The company has quietly introduced ...

OAKLAND, Calif. — An ecommerce tech company, which sold an app that would allow phone users to be shown full-screen ads when they unlocked their phone in exchange for discounts and rewards, lost its ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...