Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

When a scandal goes viral – as it recently did for the former chief executive of IT company Astronomer at a Coldplay concert ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Astronomer cleverly utilises Gwyneth Paltrow in a promotional video, diverting attention from the recent scandal for positive ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Astronomer CEO Andy Byron went viral for all the wrong reasons at a recent Coldplay concert. During Coldplay’s gig at ...

At the weekend, tech company Astronomer turned to Gwyneth Paltrow in the wake of the recent Coldplay kiss cam scandal to “address” frequently asked questions.And we turned to a range of industry ...