Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

A response like Astronomer's only works when marketing and company leadership has the structure move quickly, act with ...

A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the internet, ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Amul's cheeky take on the viral Coldplay kiss cam clip has sparked divided opinions, with many calling it tone deaf and insensitive. The incident reignites the debate on where brands should draw the ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

The Oscar-winning actor’s healthcare and wellness brand has reportedly suffered from an inability to be sustainably profitable, with executives struggling to navigate Paltrow’s ‘impatience and perfect ...

It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

The Hollywood stars assisted the tech firm stung by a concert public-relations crisis.

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...