AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

According to Deadline, AMC Theatres has caved to the movie studio execs and is moving to shorten its pre-show advertisements.

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

That’s compelling data for AMC, which must find it hard to keep passing up the extra dough, especially after it recently reported its worst quarter in nearly 30 years.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

Business AMC theaters to play longer ads in lieu of more-expensive tickets Published: Jun. 11, 2025, 10:52 a.m.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

A new AMC ad, a Practical Magic reference, Harris Dickinson as a dom top. Nikki Kids is really giving the people, namely the gays, what they want.

AMC Entertainment's deal with National CineMedia will bring more ads to theaters, providing a financial boost for the struggling chain.

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

Nicole Kidman, De Facto President of AMC Theaters, likes to go to the movies just like everyone else — but unlike everyone else, she's the face of an entire movie theater chain. And so she likes ...