Following Colorado's meteoric 2024 season, Deion Sanders Jr. is relaunching the GOAT merchandise line. Coach Prime's son initially introduced the clothing line in 2019, leveraging his father's ...

Propagating his streetwear clothing brand among the Colorado ... popularity among the Buffs fans and beyond. Even though Deion Sanders Jr. refused to walk on his father’s and brothers’ that ...

Now expressing excitement, Deion Sanders Jr. hit X, saying, “Can y’all please get an extra jersey and jacket for me whenever y’all order clothing?” Classic Bucky move! Well, since last ...

His son Deion Sanders Jr. posts behind the scenes content on his YouTube page Well Off Media, and the program has also been a part of an Amazon documentary each of the past two seasons as well.

The Colorado coach, who has led his team to their most successful season in recent years, endorsed the brand operated by Deion Sanders Jr., urging for support from fans. Deion Jr. owns and runs ...