The Dodgers set a record for merchandise sales in the hour after beating the Yankees to win the World Series, according to Fanatics. Shohei Ohtani is the top-selling player.

A month ago Dodgers gear festooned with colorful flowers in the unmistakable designs of acclaimed Japanese artist Takashi Murakami sold out in minutes at a pop-up on Fairfax Avenue.

Even the New York Yankees have been capitalizing on the Los Angeles Dodgers brand. The Yankees team store has been seen selling Dodgers merchandise during the World Series, including Shohei Ohtani ...

Still, it's odd to see the Yankees selling Dodgers gear at their own team store. Plenty of Dodgers fans are likely in attendance at Yankee Stadium for the World Series, but out of principle, the ...