PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This season, elevate your style with trendy hair shades that add warmth, sparkle, and dimension, perfect for festive ...

Grey hair can be graceful, but let’s be honest, most of us long for those shiny, jet-black strands we once had. While ...

Chappell Roan got laudatory about Cyndi Lauper in a speech at the Rock & Roll Hall of Fame induction, and Lauper offered her ...

Scientists are uncovering that grey hair might not be an inevitable part of aging, but rather a biological process influenced ...

Going red this season? Try soft copper, the faded "end-of-summer-red" hue leading fall 2025 hair colour trends.

Now that sweater weather has officially set in, it’s time to give your hair color a seasonal refresh to go with the season.

The burgundy hair color trend is a fall favorite. Get inspired for your next salon visit with wine-colored looks from Dua ...

Ciara has dabbled in wearing blonde so many times that it may as well just be her natural hair color. In the last few months ...

Two professional stylists explain how to safely colour your hair during pregnancy, and the hair dyes to avoid.

If you’ve ever seen silver tresses gleaming like moonlight, one of the best glosses for gray hair may have had a hand in that ...

If you're someone with thin hair that could use a lil oomph, you'll ideally wanna choose a shampoo that contains both ...