The company is turning to data science and prediction markets as consumer demand for beverages creates opportunities for new ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

For a limited time only, KFC has a “Free Bucket On Us” promotion. That means you can get a free bucket of fried chicken or an ...

The 75-year-old fast-food giant is reintroducing itself, doubling down on the recipe that made the brand iconic and adding ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC announced that its offering customers free buckets of chicken in a bid to get chicken lovers back to the chain restaurant.

The campaign features a revamped marketing strategy, including a more serious Colonel Sanders—less smile, more scowl—because, as KFC puts it, he’s serious about chicken. The Colonel is also ...

KFC is attempting to turn public perception around with its new "Comeback" marketing effort. Customers are prompted to revisit KFC with a "Free Bucket On Us" digital offer, available only on KFC ...