Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

Ali is deeply passionate about digital marketing, particularly user behavior and creative strategy. He thrives on experimentation and relies heavily on data to inform decisions. His focus is on ...

Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has ...

RCS is game-changing technology for mobile marketing. We've updated our article to include news of RCS tools from Twilio. The post Mobile marketing with RCS: What you need to know appeared first on ...

from the editorial team at Marketing Dive. Learn more Still, the ways consumers are choosing to use their mobile devices are beginning to shift. The report shows growth in app categories that connect ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...