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This week Roku launched a $2.99-per-month, ad-free SVOD service called Howdy, which bucks the prevailing ad-supported content trend for low-cost/no-cost streaming and offers what Roku says is nearly ...
Roku's upstart streaming service might seem insignificant now, but precedent tells us Howdy is likely the start of something ...
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The Roku Channel

Roku now offers its own exclusive premium channel option called Howdy. For just $2.99 per month, Howdy removes commercials ...
A tabletop robot that serves as a virtual companion, targeted for 2027, is the centerpiece of the AI strategy.