SANTA CRUZ – The tourism outlook for Santa Cruz County is positive in both visitors and locals, according to a Visit Santa Cruz County survey. Visit Santa Cruz ...

The business of much of Santa Cruz County is tourism. Local residents may not agree, and certainly many don’t like that notion, but during this holiday week, you see the point, right? For many ...

been a difficult time for our local tourism industry during the pandemic last year. Hotel occupancy was way down. We saw those numbers go up during the summer months and there is hope that the trend ...

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With the Fourth of July just around the corner, many are flocking to Santa Cruz to enjoy the holiday week away from the heat. Currently the Bay Area is expericning a prolonged heat wave to start July ...

SANTA CRUZ — A 17-year-old boy was seriously injured after being struck by and dragged beneath a departing tourist train this week, according to police. The injured teenager remained under treatment ...

SANTA CRUZ — As visitors flock to Santa Cruz for the symbolic end-of-summer holiday, tourists and sunbathers will not be alone in enjoying city beaches this weekend. In the nearly three months since ...