A national retailer is sending a message to its workers – smile. In an effort to lift sales ahead of the holiday season, Target has issued a new directive mandating workers smile and make eye contact, ...

Target’s latest in-store guideline directive for employees focus on friendliness -- and it comes just in time for holiday ...

Target customers are taking to TikTok to bemoan the store’s “tacky” holiday decor after the company issued new orders to employees to smile and make small talk in a bid to boost sluggish sales.

In late October 2025, Target stunned the retail world by announcing the elimination of 1,800 corporate roles—roughly 8% of ...

Target's new initiative requires employees to smile more. The initiative comes from the top, with hopes of making stores more hospitable while strengthening sales.

Minnesota’s reputation and good citizens can recover from fraud, crime and overtaxation but only with better and stronger ...

Anyone who has ever worked stressful retail jobs can assure you, no, the customer is most certainly not always right. The ...

Target is joining companies such as Walmart and Disney, which use structured greeting guidelines for employees ...

Target Corp. has introduced a new directive requiring store employees to smile, make eye contact and greet shoppers when ...

According to Bloomberg News, Target workers have been given new guidelines on how to interact with customers. The initiative, known as the 10-4 program internally, instructs employees to smile, make ...

As the holiday season fast approaches, Target is urging its employees to add a little more “jolly” to their work routine.

When a customer comes within four feet, staff are encouraged to ask if they need assistance or how their day is going.